Monday, December 08, 2008

Bratz Loses Slutty Catfight

In the battle to objectify women in doll form, it seems we have a winner.

In 2001 a young upstart known as the Bratz doll tried to corner the whore doll market with her daring new slutty look that made 50-something year old Barbie blush. But that didn't stop misguided parents from buying their little darlings millions of dollars worth of the things. Even when they continued to make them progressively more slutty, it didn't matter, the sales kept rolling in.

Barbie's owner, Mattel, didn't take very kindly to this competition from Bratz, especially given that the concept of Bratz was the brainchild of one of their ex-employees. As is pretty typical, the man in question had signed a contract stating that any ideas he came up with while working for Mattel belonged to the company, and not to him.

So Mattel decided to flex their corporate muscles and filed a lawsuit demanding that Bratz sales stop immediately. Last week, a judge agreed, and now the future doesn't look so bright for Bratz. According to the ruling, sales of the dolls will have to stop in the new year; a devastating blow for the Bratz company MGA. Especially on the back of losing a copyright infringement lawsuit in August that is likely to cost them $100m.

This Christmas may be your last chance to teach your little girls the value of a slutty outfit, so I suggest you buy your Bratz now, while you still can.

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